Fractional Controller, CFO & Operations Support
There’s a stage where your business has outgrown its systems but can’t yet justify full-time executives. Fractional services fill that gap. TruePath Solutions gives growing businesses senior financial and operational leadership – Controller, CFO, COO, CSO, administrative and marketing support, scaled to what you need right now, without the full-time salary.
Fractional Controller: keeps your financial engine running: accurate books, reporting, monthly close, and day-to-day financial oversight.
Fractional CFO: forward-looking strategy: forecasting, cash flow planning, and the numbers behind your growth decisions.
Fractional COO: the systems, workflows, and team structure that keep the business running without you as the bottleneck.
Fractional CSO / Sales Leadership: sales strategy, process, and leadership to drive revenue.
Project Management: keeping key initiatives moving and on track.
Administrative & Marketing Support: Executive and administrative assistance, marketing coordination, and event coordination – the day-to-day support that clears your plate.
Not sure which fractional role you need? A controller keeps your books accurate and your reporting on time. A CFO looks forward, forecasting and financial strategy. A COO runs operations and systems. Many growing businesses start with a controller and add CFO or COO support as they scale.
Case Study: Enhancing Efficiency and Productivity with TruePath Solutions’ Fractional Admin Services
Client Overview
- Position: Founder & CEO
- Company: A Digital Marketing Firm
- Industry: Digital Marketing
Background
The company is dedicated to offering free digital marketing services to small businesses in the community. It also emphasizes giving back to local youth organizations, creating a positive impact both economically and socially. As part of its growth strategy, the company values networking with other small businesses to enhance its operations and reach.
Challenges
As the CEO of a rapidly growing company, the client faced challenges in managing time effectively while also ensuring that the executive team and sales leaders operated efficiently. The need for improved productivity and time management was critical for sustaining growth and achieving their mission.
Solution
The client engaged TruePath Solutions, specifically their Fractional Admin Services. Over the past two months, TruePath Solutions has played a pivotal role in optimizing the operations at the company.
Implementation
TruePath Solutions provided tailored administrative support designed to streamline processes and enhance productivity across the executive team. This included:
Assisting the CEO in managing responsibilities more effectively.
Supporting the executive team in optimizing their workflows.
Enhancing the efficiency of sales leaders through strategic administrative support.
Results
The collaboration with TruePath Solutions has yielded significant improvements in time management and productivity for the company. The client highlighted the following benefits:
Enhanced efficiency in managing executive responsibilities.
Increased productivity across the executive team and sales leaders.
A strong foundation for continued growth and expansion of the business relationship with TruePath Solutions.
Conclusion
Fractional admin support gave this CEO and their team their time back – clearing the day-to-day so they could focus on strategy and growth. Two months in, operations are steadier, the team is more productive, and the partnership keeps expanding.
Frequently Asked Questions
What is a fractional executive?
A fractional executive is a senior leader, like a controller, CFO, or COO, who works with your business part-time instead of as a full-time hire. You get experienced leadership scaled to what you need and can afford right now, without a full salary, benefits, and overhead.
What does a fractional controller do?
A fractional controller runs the financial engine of your business: overseeing the books, reconciliations, monthly close, and reporting, and making sure your numbers are accurate and on time. It’s the role that gives you reliable financials to base decisions on, one step up from bookkeeping.
When should I hire a fractional COO?
A fractional COO makes sense when operations have become the bottleneck: work backs up through you, systems are ad hoc, or the team lacks clear structure. They build the processes, workflows, and accountability that let the business run without depending on you for everything.
How are fractional services priced?
Fractional services are typically billed as a flat monthly or scoped engagement based on the role and the hours involved, far less than a full-time executive salary. You scale the level of support up or down as your needs change.
Can I start with one role and add others as I grow?
Yes, and many businesses do. A common path is to start with a fractional controller for financial clarity, add CFO-level strategy as decisions get bigger, and bring in COO or admin support as operations grow. You add leadership as you need it, not before.
